Data is the lifeblood of the modern business. What you can capture and learn from it helps determine the course of your company over time. Analyze it well and you will succeed, but take it for granted, and you risk losing out to the competition.
Selecting a qualified IT data partner is a vital part of running a business. What it means is finding a professional that can give you unbiased advice, while offsetting the cost of maintaining your own hardware and the employees to run it.